Why It Matters
WebMD is widely used for health education and can also influence provider discovery through its directory experiences. Patients may encounter a provider profile after researching a condition or treatment, placing the practice in a context where credibility and clarity matter. Accurate specialties, credentials, locations, and contact information help turn educational interest into a confident next step.
What Captiva Manages
Captiva reviews and coordinates your public-facing provider and practice information on WebMD. It helps correct outdated details, align specialties and biographies, improve consistency with your website, and monitor how profiles appear in search. Captiva also connects WebMD visibility with provider content, reputation management, and the service pages most relevant to patients continuing their research.
![](data:image/svg+xml,<svg display="block" id="1189823196" role="presentation" viewBox="0 0 40 40" xmlns="http://www.w3.org/2000/svg"><g fill="transparent" height="40.1575px" id="gXUd3vRjZ" width="40.1575px"><path d="M 0 0 L 40.157 0 L 40.157 40.157 L 0 40.157 Z" fill="rgb(255, 255, 255)" height="40.1575px" id="C82C1lxi0" width="40.1575px"/><path d="M 12.726 7.023 C 11.929 7.912 11.07 8.617 9.997 8.617 C 8.893 8.617 8.525 7.789 8.525 6.961 C 8.525 5.06 10.243 2.913 11.99 2.913 C 12.542 2.913 13.156 3.098 13.156 3.772 C 13.156 5.397 10.856 5.98 9.568 6.103 C 9.507 6.405 9.476 6.714 9.476 7.023 C 9.476 7.636 9.905 7.943 10.457 7.943 C 11.163 7.943 11.868 7.483 12.573 6.839 L 13.432 6.01 L 14.597 1.319 L 14.566 1.38 C 14.689 0.828 14.505 0.307 13.923 0.307 L 13.555 0.307 L 13.555 0 L 15.977 0.031 L 14.628 4.631 L 14.628 4.661 C 15.302 3.894 16.284 2.913 17.357 2.913 C 18.338 2.913 18.737 3.526 18.737 4.447 C 18.737 5.336 18.277 6.256 17.603 7.022 C 17.234 7.421 16.836 7.789 16.376 8.065 C 15.793 8.403 15.211 8.617 14.628 8.617 C 13.831 8.617 13.187 8.188 13.187 7.299 C 13.187 7.022 13.248 6.716 13.34 6.409 L 13.34 6.379 Z M 16.192 7.605 C 16.56 7.206 16.928 6.685 17.204 6.164 C 17.541 5.489 17.756 4.784 17.756 4.263 C 17.756 3.803 17.602 3.404 17.05 3.404 C 15.548 3.404 14.076 5.919 14.076 7.268 C 14.076 7.758 14.26 8.28 14.812 8.28 C 15.272 8.28 15.762 8.004 16.192 7.605 Z M 12.205 3.803 C 12.205 3.496 12.021 3.312 11.714 3.312 C 10.795 3.312 9.844 4.999 9.629 5.796 C 10.733 5.704 12.205 5.121 12.205 3.803 Z M 2.821 0.307 L 2.729 0.307 C 2.392 0.307 2.055 0.368 2.055 0.675 C 2.085 0.828 2.085 0.981 2.147 1.135 L 3.496 7.084 L 5.152 4.201 L 4.232 0.767 C 4.14 0.46 3.925 0.337 3.465 0.307 L 3.312 0.307 L 3.312 0 L 5.919 0 L 5.919 0.307 L 5.704 0.307 C 5.459 0.337 5.336 0.521 5.367 0.705 L 5.888 2.913 L 5.919 2.913 L 6.9 1.104 C 6.992 0.889 7.053 0.705 7.053 0.614 C 7.053 0.368 6.9 0.338 6.501 0.307 L 6.379 0.307 L 6.379 0 L 8.617 0 L 8.617 0.307 L 8.433 0.307 C 7.851 0.307 7.697 0.675 7.421 1.135 L 6.041 3.465 L 6.961 7.084 L 6.992 7.084 L 9.783 1.319 C 9.875 1.104 9.967 0.889 9.967 0.644 C 9.967 0.399 9.844 0.337 9.231 0.307 L 9.077 0.307 L 9.077 0 L 11.408 0 L 11.408 0.307 L 11.316 0.307 C 10.886 0.337 10.733 0.644 10.488 1.104 L 6.655 8.617 L 6.317 8.617 L 5.305 4.784 L 3.067 8.617 L 2.76 8.617 L 0.92 0.767 C 0.828 0.46 0.644 0.338 0.153 0.307 L 0 0.307 L 0 0 L 2.821 0 Z" fill="rgb(13, 111, 171)" height="8.617291666666667px" id="tLmhzlCjb" transform="translate(0.59 15.77)" width="18.737083473205566px"/><path d="M 14.413 0.521 C 13.708 0.521 13.646 0.521 13.646 0.736 L 13.646 5.09 C 13.646 7.912 13.708 7.973 14.198 7.973 C 16.59 8.004 18.308 6.777 18.308 4.6 C 18.308 1.932 16.499 0.521 14.413 0.521 Z M 11.929 2.269 C 11.929 0.521 11.868 0.46 11.377 0.46 L 10.979 0.46 L 10.979 0 L 15.241 0 C 18.553 0 20.148 1.963 20.148 4.048 C 20.148 5.826 19.013 8.495 15.088 8.495 L 11.929 8.495 Z M 2.791 0 L 5.919 6.072 L 8.771 0 L 10.396 0 L 10.396 6.225 C 10.396 8.004 10.488 8.035 10.948 8.035 L 11.285 8.035 L 11.285 8.495 L 7.82 8.495 L 7.82 8.035 L 8.464 8.035 C 8.648 8.035 8.679 7.974 8.679 7.82 L 8.679 1.503 L 8.648 1.503 L 5.489 8.188 C 5.459 8.249 5.428 8.403 5.305 8.403 C 5.213 8.403 5.182 8.249 5.152 8.188 L 1.932 1.748 L 1.901 1.748 L 1.901 5.275 C 1.901 6.011 1.901 6.962 1.993 7.605 C 2.085 8.004 2.177 8.035 2.576 8.035 L 3.159 8.035 L 3.159 8.495 L 0.429 8.495 L 0.429 8.035 L 0.828 8.035 C 1.196 8.035 1.288 8.035 1.288 7.881 L 1.288 2.239 C 1.288 1.074 1.196 0.46 0.399 0.46 L 0 0.46 L 0 0 Z M 19.872 0.337 C 19.872 0.184 19.749 0.154 19.657 0.154 C 19.595 0.154 19.473 0.184 19.473 0.307 C 19.473 0.368 19.503 0.399 19.565 0.399 L 19.81 0.46 C 19.933 0.491 19.994 0.552 19.994 0.705 C 19.994 0.889 19.81 0.951 19.657 0.951 C 19.504 0.951 19.442 0.889 19.411 0.859 C 19.35 0.797 19.32 0.736 19.32 0.644 L 19.442 0.644 C 19.442 0.797 19.565 0.859 19.657 0.859 C 19.749 0.859 19.902 0.828 19.902 0.705 C 19.902 0.614 19.841 0.583 19.718 0.552 L 19.534 0.521 C 19.473 0.491 19.35 0.46 19.35 0.307 C 19.35 0.184 19.442 0.061 19.657 0.061 C 19.933 0.061 19.964 0.245 19.994 0.337 Z M 20.853 0.92 L 20.853 0.215 L 20.607 0.92 L 20.485 0.92 L 20.27 0.215 L 20.27 0.92 L 20.148 0.92 L 20.148 0.061 L 20.301 0.061 L 20.546 0.797 L 20.792 0.061 L 20.976 0.061 L 20.976 0.92 Z" fill="rgb(0, 0, 0)" height="8.495002339652316px" id="a8L4iY3zZ" transform="translate(18.591 15.77)" width="20.975630442301394px"/></g></svg>)