Why It Matters
Twilio provides flexible communication infrastructure for practices and healthcare technology systems. It can support calling, text messaging, notifications, and automated workflows, but value comes from designing those interactions around clear patient needs and operational handoffs. Poorly timed or disconnected messages can create confusion rather than improve access.
What Captiva Manages
Captiva uses Twilio-supported workflows to coordinate patient acquisition and communication where appropriate. It can support lead notifications, follow-up texts, reminders, call routing, campaign responses, and status-based messaging while connecting activity to CRM and scheduling systems. Captiva monitors delivery and response patterns, refines timing and content, and ensures communication supports the broader patient journey rather than operating as a separate tool.
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