Why It Matters
PatientFi is designed to help practices offer financing for elective and self-pay treatments. For patients considering a significant purchase, financing can become an important part of the decision without being the primary reason they choose the practice. Presenting the option clearly and at the right moment can make the path to treatment feel more manageable.
What Captiva Manages
Captiva places PatientFi messaging and application paths within the relevant website, consultation, campaign, and follow-up experiences. It coordinates financing content with service value, tracks engagement and downstream conversion where available, and helps teams follow up with interested patients. Captiva also compares performance across offers and service lines to improve acquisition for higher-value treatments.
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