Why It Matters
Oracle Health / Cerner sits close to the operational center of health systems and larger medical organizations, bringing together clinical records, scheduling, patient access, and enterprise workflows. Those workflows show what happens after a patient clicks, calls, submits a form, or requests an appointment. When marketing and practice operations remain disconnected, teams can miss follow-up, promote services without available capacity, and struggle to understand which channels produce real patients rather than leads alone. A thoughtful connection with Oracle Health / Cerner helps close that gap and gives growth decisions more operational context.
What Captiva Manages
Captiva connects patient acquisition workflows with Oracle Health / Cerner where supported and authorized. It can coordinate lead and appointment context, recognize booking and cancellation outcomes, support follow-up triggers, and connect marketing sources to downstream patient actions without changing clinical documentation. Captiva uses the available operational signals to improve website conversion, advertising, CRM workflows, patient communication, and capacity-focused campaigns. The result is a more connected growth system built around what the practice can actually serve, not just surface-level traffic and lead volume.
![](data:image/svg+xml,<svg display="block" id="4105820824" role="presentation" viewBox="0 0 40 40" xmlns="http://www.w3.org/2000/svg"><path d="M 28.876 39.786 C 28.695 39.785 26.342 39.78 23.707 39.776 C 22.315 39.773 21.02 39.749 20.001 39.709 C 19.492 39.69 19.053 39.666 18.696 39.638 C 18.34 39.611 18.126 39.603 17.796 39.517 C 17.399 39.414 17.057 39.434 16.553 38.943 C 16.302 38.698 16.142 38.314 16.1 38.061 C 16.058 37.807 16.071 37.648 16.076 37.499 C 16.095 36.975 16.244 36.675 16.415 36.308 C 16.587 35.941 16.808 35.56 17.07 35.177 C 17.426 34.656 17.575 34.318 17.619 34.117 C 17.663 33.917 17.661 33.81 17.548 33.497 C 17.445 33.212 17.312 33.052 16.971 32.875 C 16.631 32.699 16.059 32.554 15.256 32.537 C 14.166 32.514 13.415 32.661 13.002 32.856 C 12.589 33.05 12.464 33.204 12.349 33.59 C 12.208 34.065 12.218 34.276 12.298 34.516 C 12.378 34.757 12.596 35.105 13.109 35.605 C 13.601 36.084 13.879 36.792 13.933 37.459 C 13.96 37.798 14.083 38.17 13.73 38.777 C 13.553 39.08 13.253 39.3 13.041 39.402 C 12.828 39.504 12.678 39.54 12.534 39.578 C 12.077 39.699 11.996 39.657 11.65 39.674 C 11.304 39.691 10.864 39.705 10.356 39.716 C 9.339 39.74 8.051 39.753 6.776 39.755 C 5.5 39.758 4.237 39.75 3.269 39.731 C 2.784 39.722 2.375 39.709 2.061 39.693 C 1.904 39.685 1.773 39.677 1.648 39.663 C 1.58 39.657 1.512 39.647 1.445 39.634 C 1.363 39.619 1.332 39.71 0.912 39.416 C 0.589 39.189 0.545 39.025 0.496 38.924 C 0.448 38.823 0.43 38.763 0.415 38.713 C 0.386 38.612 0.376 38.553 0.366 38.493 C 0.345 38.373 0.333 38.263 0.321 38.131 C 0.295 37.868 0.273 37.532 0.251 37.129 C 0.207 36.321 0.167 35.25 0.135 34.114 C 0.072 31.84 0.041 29.352 0.1 28.133 C 0.119 27.733 0.162 27.348 0.224 27.008 C 0.255 26.838 0.289 26.681 0.339 26.517 C 0.389 26.354 0.38 26.212 0.679 25.869 C 0.97 25.534 1.429 25.322 1.824 25.281 C 2.219 25.24 2.553 25.316 2.857 25.424 C 3.466 25.64 4.003 26.007 4.597 26.504 C 5.606 27.349 5.846 27.397 6.541 27.214 C 7.307 27.012 7.999 26.234 8.314 25.145 C 8.629 24.056 8.505 22.788 7.912 21.917 C 7.605 21.466 7.036 21.008 6.494 20.76 C 6.013 20.54 5.636 20.55 5.548 20.553 C 5.476 20.603 5.366 20.675 5.272 20.764 C 5.063 20.962 4.803 21.236 4.572 21.507 C 3.825 22.384 3.288 23.098 2.097 23.163 C 1.501 23.196 0.824 22.809 0.521 22.371 C 0.218 21.932 0.113 21.496 0.039 21.018 C -0.013 20.681 0.002 20.517 0.002 20.167 C 0.001 19.817 0.007 19.376 0.018 18.87 C 0.039 17.857 0.081 16.588 0.131 15.334 C 0.181 14.081 0.24 12.846 0.297 11.9 C 0.326 11.427 0.354 11.029 0.381 10.724 C 0.392 10.591 0.407 10.458 0.425 10.326 C 0.433 10.266 0.442 10.21 0.459 10.133 C 0.476 10.055 0.384 10.036 0.68 9.625 C 0.948 9.253 1.12 9.239 1.221 9.197 C 1.322 9.155 1.377 9.142 1.424 9.131 C 1.518 9.108 1.57 9.101 1.623 9.094 C 1.729 9.081 1.835 9.071 1.942 9.065 C 2.173 9.05 2.47 9.038 2.831 9.028 C 3.552 9.008 4.517 8.997 5.57 9 C 8.112 9.007 9.636 8.984 10.554 8.906 C 11.473 8.827 11.683 8.741 11.986 8.564 C 12.527 8.25 12.544 8.134 12.554 7.958 C 12.564 7.783 12.43 7.262 11.842 6.487 C 11.485 6.017 11.228 5.663 11.033 5.234 C 10.838 4.804 10.762 4.347 10.734 3.931 C 10.846 2.559 11.172 1.537 12.244 0.839 C 12.642 0.58 12.914 0.517 13.289 0.406 C 13.687 0.288 14.092 0.195 14.501 0.125 L 14.501 0.125 C 16.94 -0.285 19.271 0.294 20.338 2.143 C 20.676 2.729 20.84 3.502 20.694 4.209 C 20.549 4.915 20.193 5.517 19.714 6.168 C 18.973 7.177 18.795 8.183 18.773 8.05 L 18.773 8.051 C 18.792 8.169 18.802 8.226 19.057 8.397 C 19.312 8.568 19.822 8.773 20.571 8.908 C 20.385 8.874 20.67 8.914 20.932 8.926 C 21.194 8.938 21.553 8.95 21.972 8.962 C 22.811 8.985 23.891 9.008 24.97 9.024 C 26.049 9.041 27.127 9.052 27.96 9.055 C 28.376 9.056 28.732 9.055 28.989 9.051 C 29.247 9.047 29.558 9.007 29.318 9.047 C 29.811 8.966 30.316 9.274 30.491 9.478 C 30.666 9.682 30.704 9.811 30.74 9.911 C 30.812 10.111 30.824 10.223 30.842 10.352 C 30.878 10.61 30.895 10.896 30.91 11.282 C 30.939 12.053 30.946 13.194 30.936 14.795 C 30.92 17.492 31.025 19.189 31.241 20.072 C 31.458 20.955 31.483 20.9 31.892 21.031 C 32.127 21.106 32.09 21.11 32.314 21.033 C 32.539 20.957 33.001 20.705 33.722 20.201 C 34.442 19.698 35.078 19.323 35.854 19.21 C 36.63 19.097 37.399 19.355 38.019 19.725 C 39.245 20.456 39.768 21.881 39.95 23.662 C 40.133 25.461 39.83 27.16 38.821 28.386 C 38.329 28.983 37.517 29.435 36.709 29.567 C 36.277 29.638 35.695 29.693 35.146 29.492 C 34.597 29.292 34.214 29.005 33.517 28.532 C 32.722 27.992 32.216 27.775 32.041 27.745 C 31.867 27.714 31.942 27.679 31.649 27.904 C 31.297 28.173 31.227 28.199 31.066 29.198 C 30.905 30.197 30.839 32.006 30.825 35.057 C 30.82 35.961 30.8 36.795 30.768 37.431 C 30.753 37.749 30.735 38.014 30.713 38.234 C 30.701 38.344 30.69 38.439 30.668 38.553 C 30.657 38.61 30.646 38.67 30.614 38.768 C 30.581 38.867 30.631 39.004 30.231 39.352 C 29.862 39.673 29.685 39.667 29.487 39.714 C 29.288 39.762 29.097 39.787 28.876 39.785 Z M 28.848 37.291 L 28.888 37.291 C 28.877 37.291 28.91 37.287 28.904 37.288 C 28.901 37.289 28.892 37.275 28.848 37.291 Z M 28.277 37.289 C 28.305 36.708 28.326 35.91 28.33 35.044 C 28.345 31.969 28.389 30.129 28.603 28.8 C 28.817 27.472 29.389 26.492 30.131 25.923 C 30.742 25.456 31.634 25.14 32.474 25.288 C 33.315 25.436 34.021 25.858 34.918 26.468 C 35.965 27.222 36.424 27.384 36.894 26.801 C 37.281 26.331 37.602 25.237 37.467 23.915 C 37.318 22.452 37.024 22.036 36.741 21.867 C 36.377 21.651 36.333 21.662 36.213 21.679 C 36.092 21.697 35.748 21.829 35.151 22.246 C 34.365 22.795 33.775 23.172 33.118 23.395 C 32.461 23.619 31.715 23.594 31.132 23.407 C 30.053 23.062 29.149 22.017 28.818 20.666 C 28.487 19.316 28.424 17.534 28.442 14.78 C 28.451 13.274 28.441 12.246 28.418 11.548 C 28.258 11.548 28.137 11.55 27.953 11.55 C 27.103 11.547 26.018 11.536 24.931 11.519 C 23.844 11.502 22.757 11.48 21.902 11.456 C 21.475 11.444 21.106 11.431 20.82 11.418 C 20.533 11.405 20.448 11.421 20.13 11.364 C 19.167 11.191 18.35 10.927 17.668 10.47 C 16.985 10.013 16.447 9.282 16.311 8.456 C 16.08 7.055 16.772 5.958 17.704 4.69 C 18.078 4.182 18.222 3.845 18.251 3.706 C 18.279 3.568 18.291 3.588 18.176 3.389 C 17.808 2.75 16.748 2.277 14.915 2.586 L 14.915 2.586 C 14.606 2.639 14.299 2.71 13.998 2.798 C 13.727 2.878 13.468 3.019 13.605 2.93 C 13.093 3.334 13.068 3.677 13.304 4.202 C 13.355 4.313 13.502 4.548 13.829 4.978 C 14.599 5.992 15.109 6.987 15.045 8.1 C 14.982 9.213 14.209 10.158 13.24 10.721 C 12.633 11.074 11.87 11.297 10.768 11.392 C 9.666 11.486 8.121 11.502 5.563 11.495 C 4.532 11.492 3.583 11.503 2.899 11.522 C 2.867 11.523 2.856 11.524 2.825 11.525 C 2.812 11.704 2.801 11.832 2.788 12.051 C 2.732 12.969 2.674 14.194 2.624 15.434 C 2.574 16.675 2.533 17.934 2.512 18.923 C 2.503 19.303 2.499 19.683 2.498 20.064 C 2.557 20.003 2.611 19.962 2.673 19.889 C 2.964 19.547 3.271 19.224 3.556 18.953 C 3.841 18.683 3.93 18.502 4.491 18.26 C 5.552 17.802 6.592 18.062 7.532 18.491 C 8.471 18.921 9.351 19.597 9.975 20.513 C 11.072 22.125 11.209 24.117 10.711 25.838 C 10.213 27.559 9.018 29.142 7.176 29.626 C 5.772 29.996 4.296 29.506 2.995 28.417 C 2.848 28.294 2.731 28.218 2.605 28.13 C 2.602 28.176 2.594 28.209 2.592 28.254 C 2.544 29.249 2.567 31.802 2.63 34.044 C 2.661 35.166 2.7 36.223 2.742 36.993 C 2.748 37.09 2.753 37.132 2.758 37.219 C 2.947 37.225 3.085 37.232 3.318 37.237 C 4.257 37.255 5.508 37.263 6.77 37.26 C 8.033 37.258 9.308 37.245 10.299 37.222 C 10.653 37.214 10.912 37.204 11.178 37.193 C 10.61 36.61 10.166 36.012 9.93 35.303 C 9.668 34.514 9.723 33.666 9.958 32.878 C 10.252 31.889 10.99 31.045 11.939 30.598 C 12.887 30.152 13.995 30.014 15.309 30.042 C 16.37 30.065 17.31 30.241 18.12 30.661 C 18.93 31.081 19.584 31.792 19.894 32.649 C 20.118 33.267 20.205 33.978 20.055 34.657 C 19.905 35.335 19.574 35.935 19.129 36.586 C 18.992 36.787 18.9 36.965 18.805 37.142 C 18.856 37.147 18.834 37.146 18.89 37.151 C 19.196 37.175 19.611 37.197 20.098 37.216 C 21.074 37.254 22.346 37.279 23.711 37.281 C 26.035 37.285 27.657 37.288 28.277 37.289 Z M 2.016 37.19 C 1.954 37.173 1.931 37.182 1.916 37.183 C 1.933 37.184 1.986 37.187 2.016 37.19 Z M 2.715 27.294 C 2.737 27.246 2.729 27.235 2.725 27.248 C 2.723 27.253 2.717 27.283 2.715 27.294 Z M 2.885 10.772 C 2.904 10.71 2.895 10.688 2.895 10.674 C 2.893 10.69 2.888 10.743 2.885 10.772 Z" fill="rgb(0, 0, 0)" height="39.78559605702263px" id="DQq7BtfDO" width="40px"/></svg>)