Why It Matters
Microsoft Outlook Calendar is central to scheduling for many practices that operate within Microsoft 365. It can support consultations, referral conversations, team coordination, and other appointment workflows outside the core EHR. Connecting those events to lead and campaign data helps the practice understand whether interest is progressing and who owns the next step.
What Captiva Manages
Captiva connects Outlook Calendar with CRM, communication, and acquisition workflows where supported. It helps coordinate availability, booked consultations, reminders, ownership, and follow-up while preserving source context. Captiva also uses scheduling patterns to improve campaign timing, conversion reporting, and the booking experience presented across your website.