Why It Matters
Microsoft Copilot gives patients another conversational way to research conditions, services, providers, and local options. Because the experience blends search with summarized answers, a patient's first impression may be formed before they ever open a traditional results page. Accurate, well-supported information helps your practice appear credible and reduces the risk of important services or differentiators being overlooked.
What Captiva Manages
Captiva improves the digital signals that support how your practice is understood across Copilot and Microsoft search. It aligns website content, provider details, local information, service descriptions, and third-party listings while strengthening pages that answer common patient questions. Captiva also reviews relevant prompts and visibility patterns to identify missing information, inaccurate representations, and opportunities to earn more qualified discovery.
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