Why It Matters
MapQuest remains part of the wider local data ecosystem used for maps, directions, and business discovery. Even when it is not a primary acquisition channel, incorrect location or contact data can create avoidable friction and reinforce inconsistencies across other services. Maintaining accurate information supports a cleaner digital footprint and a more reliable patient experience.
What Captiva Manages
Captiva audits and maintains the core location data associated with your practice on MapQuest. It corrects address, phone, hours, category, and website details, checks consistency with authoritative listings, and monitors for changes that could confuse patients. The listing is managed as part of Captiva's broader local presence program rather than as an isolated channel.
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