Why It Matters
Google Calendar is often part of the day-to-day scheduling workflow for consultations, calls, outreach, and internal coordination. When calendar activity is disconnected from lead capture and follow-up, teams can lose visibility into what happened after a patient expressed interest. A connected calendar helps keep ownership, timing, and next steps organized.
What Captiva Manages
Captiva connects Google Calendar with relevant scheduling, CRM, and campaign workflows where supported. It helps coordinate booked consultations, reminders, internal follow-up, campaign calendars, and availability-driven outreach. Captiva also uses calendar outcomes to improve conversion tracking and ensure that website and advertising calls to action reflect the actual way the practice schedules patients.
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