Why It Matters
Your Google Business Profile is often the first thing patients see when searching for care nearby. It determines how your practice appears across Google Search and Maps, including your services, reviews, photos, hours, location, and contact information. A complete and active profile helps your practice rank for more relevant searches, build trust before a patient visits your website, and make it easier for them to call, get directions, or schedule an appointment. An outdated or under-optimized profile can cost your practice visibility at the exact moment a patient is ready to choose a provider.
What Captiva Manages
Captiva continuously manages and improves your Google Business Profile to increase local visibility and patient conversions. It keeps your practice information accurate, optimizes categories and services, publishes relevant updates, adds new photos, answers common questions, and monitors changes that could affect your rankings. Captiva also helps generate and respond to patient reviews, tracks calls and website visits originating from your profile, and identifies opportunities to appear for more high-intent local searches. Every update is coordinated with your website, local SEO strategy, and patient acquisition campaigns so your entire presence works together.
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