Why It Matters
Facebook recommendations and reviews can influence patients who discover a practice through community posts, shared content, advertising, or personal referrals. Feedback appears close to the practice's social presence, making it part of the overall impression patients form from profile activity, comments, and recommendations. Timely, professional responses demonstrate that the practice listens and cares about the patient experience.
What Captiva Manages
Captiva monitors Facebook feedback and coordinates a clear response process for the practice. It supports review generation, drafts personalized and appropriate replies, flags sensitive feedback for internal attention, and identifies patterns that may affect messaging or operations. Captiva also uses positive themes in social and website content while keeping reputation activity aligned with Meta campaigns and broader patient communication.
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