Why It Matters
Cherry is commonly used by practices offering elective, aesthetic, dental, and other self-pay services where patients may prefer to divide a purchase into payments. Making financing visible at the right point can increase affordability awareness without distracting from the value of care. The experience must remain clear, accurate, and easy to navigate.
What Captiva Manages
Captiva integrates Cherry information and application paths into relevant service pages, landing pages, campaigns, and patient follow-up. It improves placement and messaging, monitors engagement and completion signals where available, and coordinates financing education with staff workflows. Captiva uses performance data to refine higher-value service campaigns and reduce avoidable drop-off related to cost uncertainty.
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