Why It Matters
CareCredit can help eligible patients manage out-of-pocket costs for healthcare, dental, vision, wellness, and elective services. Financing availability may influence whether a patient moves forward, especially when the treatment is valuable but not fully covered by insurance. Clear information and a straightforward application path can reduce uncertainty during the decision process.
What Captiva Manages
Captiva incorporates CareCredit into the relevant patient journeys across your website, campaigns, and follow-up communication. It places financing information on appropriate service pages, clarifies the next step without overcomplicating the message, monitors engagement, and coordinates staff follow-up around interested patients. Captiva also tests how financing visibility affects conversion for higher-value services.
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